Man wearing eurostyle clothing

The Genuine Article

In a retail world of knockoffs, it’s reassuring to find a men’s clothing store stocked with quality, authentic brands.


Up to 50% off – Winter sale

in store only

Come in to our Newmarket store and refresh your waldrobe this season. We have up to 50% off for our winter sale.

profuomo shirts

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Anywhere in New Zealand

Genuine Brands

Unmistakably Authentic

Family Owned

Est. 2003

Uncompromised Service

With a personal touch

See the full online collection

A small selection of our stores offering

Latest European suits and sports jackets in store now

Giovanni | Digel | Carl Gross | Roy Robson

Redefining Elegance

Our contemporary European menswear to take you from the beach to the boardroom and everywhere in between.

Discover Eurostyle

Since 2003, we have hand selected the best that Europe has to offer. We personally travel to Europe throughout the year to bring you the latest in menswear.

Our Service

We pride ourselves on giving uncompromising customer service. Our focus is providing a personalised service to each and every one of our customers.

Dear Customers

Our opening protocols during COVID 19 restrictions:

  • Our Newmarket store will be open per our normal operating hours. Customers are welcome in our store with social distancing measures in place.
  • The wellbeing of our staff and customers is our priority, and we are taking extra precaustions in store to ensure a high level of hygiene.
  • Our online store remains open 24 hours, we will be able to assist with any questions via email or 09-520 1460.

We value your business and your health.

Stay Safe.


Man wearing european style shirt

Style update.


Shirts are the centre peice of any look. A fresh shirt can change the direction of your look – business or social, smart or casual.

Every season, refresh your shirt collection by adding a few shirts to the rotation. This will give new life to your existing classic pieces in your wardrobe such as suits, jeans, jackets.

Our collection of (addictive) brands like Olymp, Profuomo and R2 are perfect as they wear well with your business attire, with seamless transition to a more casual outing.

Consistent fitting with shirts is exteremly important. We constantly stock new styles in the same fittings. So, if you are happy with the fit, pick a new fabric and you are good to go.

Check out our online store for a selection of new shirts business and casual shirts that tick the boxes.


Winter 2021 collection in store now

Get ready for the cooler weather with our latest collections from Europe.

Our Winter 2021 collection is now available both in store and online, offering up winter essentials in Winter coats, Jackets and Knitwear.

We throw in new shirts, suits, shoes and accessories into the mix to keep you looking fresh for the cooler weather. 

Pop in store or online to see our new collection.


Why Choose


From our splendid store at Rialto on Broadway in Newmarket, you’ll find everything you need to look great for business and leisure time. From tailor-made Giovanni suits to Alberto jeans and Lacoste polo’s, we’ll have you looking great for any occasion. See you in store soon! 

Alternatively, check out our online collection!